![]() It’s a quality that PewDiePie, one of Paul’s biggest critics, empathized with the vlogger over in a video discussing the effort and mentality that goes into being a full-time creator. ![]() Uploading the video made sense to Paul because that type of disturbing content is what drove his channel to success. Paul notes he should have put the camera down, he should have stopped recording and he never should have posted the video in the first place. That’s a dangerous mentality to have, and one that Paul almost addresses in his apology video about the situation. As creators gain prominence for their pranks, they’re tempted to outdo each one, working toward something bigger. Prank channels and videos are some of the most popular on YouTube. Paul has more than 16 million subscribers, and while that isn’t a perfect gauge of how popular his channel is, it puts him in the top 50 YouTube channels on the platform. We do it to achieve something.”įor YouTubers like Paul, that achievement is being rewarded by YouTube in views and subscribers. We don’t shock or scare for the sake of shocking or scaring. “There is a status, a credibility, a kudos attached to it. “By attaining that ‘shock value,’ you feed your personal ego,” Blockley said. Tony Blockley, a criminologist at the University of Derby, told Vice in 2016 that most violent prank videos on YouTube exist as a way to both shock and stroke the performer’s ego. It’s a disturbing video, and an even more grotesque prank, but it isn’t surprising. Paul introduces the prank as something “that’s wrong I think, but at the same time is so right.” After being shot, spurts of fake blood staining the window and his fans across the street looking on horrified, Paul laughs on the ground. In March 2017, Paul published a video called “FAKING MY OWN DEATH PRANK! *crazy reaction!*” The video starred Paul faking an extremely gory, violent prank in front of his apartment window as dozens of young fans watched horrified from the street below. His entire online persona was designed around his ability to shock kids watching him, attempting to outdo himself every single time. He built his audience on performing stupid and dangerous (albeit entertaining) pranks on Vine and YouTube. “The idea was to shock,” something that Paul is an expert in. The second half of that statement can be read as a polished public relations attempt to defend his actions, but it’s the first part of the quote that deserves attention. “The idea was to shock and show the harsh realities of suicide and get people talking about something that I don’t think people are talking about much,” Paul said. It was also intended to shock his viewers. His intentions at the time were to bring awareness to suicide, he said, a plan that backfired almost immediately after publishing the video. ![]() ![]() Logan Paul, currently YouTube’s most notorious creator, told Good Morning America that when he uploaded a video featuring the body of a man who recently committed suicide in Japan he wasn’t thinking about the implications. YouTube has a prank culture problem, and it’s one that creators are unlikely to walk away from as the company continues to reward dangerous attempts to shock audiences. ![]()
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